The automotive industry is undergoing constant change. Today's customers expect innovative and immersive experiences that go beyond the classic presentation of vehicles. To meet these requirements, Audi has developed the AUDI VR Experience - a virtual reality that enables customers to experience vehicles in a completely new way.

Our company was entrusted with the technical project management for the AUDI VR Experience.

The Goal

The goal was clearly defined: The development and global rollout of an innovative and high-quality product within the specified timeframe and budget. This involved pooling the expertise of seven different service providers and forming an efficient team.

The AUDI VR Experience should make it possible to reach new target groups and strengthen customer loyalty. The virtual presentation of vehicles can reduce costs for physical showrooms and prototypes.

The Benefits

Thanks to the close cooperation of the various service providers and our focus on innovation and efficiency, we were able to successfully realize the AUDI VR Experience.
The AUDI VR Experience offers a unique customer experience and strengthens the brand positioning as an innovative car manufacturer.
Customers can virtually experience, customize and test drive vehicles without being tied to a physical location.

More information:

Audi VR Experience tried out: A trip to the moon in and through the R8
The impact of Virtual Reality on Audi's next gen. showroom experience is huge!

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific requests, please feel free to contact us directly.