The automotive industry is constantly evolving - and so are customer expectations. Today, it is no longer just about the classic vehicle presentation, but about immersive experiences that create an emotional connection to the brand. This is precisely where the AUDI VR Experience comes in: a state-of-the-art virtual reality solution that enables customers to experience vehicles in a completely new way.

Our company was entrusted with the technical project management of this innovative project - a challenge that we mastered with structure, efficiency and a clear goal in mind.

The Problem

The demands placed on us were ambitious: The AUDI VR Experience was to be rolled out worldwide - to a high standard of quality, on time and within the specified budget. To achieve this, we had to coordinate the expertise of seven different service providers and form a well-coordinated team.

At the same time, the focus was on addressing new target groups and strengthening customer loyalty. The virtual vehicle presentation can relieve the burden on physical showrooms and reduce costs for prototypes - a clear competitive advantage for Audi.

The Solution

The successful implementation of the AUDI VR Experience was based on three key factors: structured project coordination, close collaboration with the service providers and a consistent focus on innovation.

Efficient management and seamless collaboration

Within just a few weeks, we familiarized ourselves with the technical requirements, optimized processes and efficiently structured the collaboration between the partners involved. Thanks to clear communication channels and agile project methods, we were able to drive development forward in a targeted manner and ensure that all milestones were reached on time.

Transparent communication and focused implementation

Clear and open communication was our top priority. Regular updates, fast response times and a pragmatic approach to solutions ensured that Audi always had an overview and that the project progressed smoothly. Our professional and structured approach created a trusting collaboration and a high quality of work.

Innovative technology and sustainable added value

We have not only implemented a stable and powerful virtual reality solution, but also integrated features that take the customer experience to a new level. Thanks to individual configuration options, customers can experience, personalize and even test vehicles virtually - without being tied to a physical location. This increases flexibility and makes buying a car an interactive experience.

Value enhancement

The AUDI VR Experience has not only strengthened Audi as a technologically leading car manufacturer, but has also created significant benefits: The digital vehicle presentation reduces costs, extends reach and sustainably increases customer loyalty.

Our structured and efficient way of working convinced Audi - and created the basis for a long-term collaboration.

More information:

Audi VR Experience test: A trip to the moon in and through the R8
The impact of virtual reality on Audi's next generation of showrooms is enormous!

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific requests, please feel free to contact us directly.