About new direction - Our company and our vision

Digital trailblazer

new direction has established itself as a pioneer in digital transformation and process optimization, with a profound understanding of technological innovations and customer-specific requirements, leading to the development of efficient, scalable and future-proof digital solutions.

Kulturelle Exzellenz

Our corporate culture is characterized by a deep commitment to excellence and innovation. Core values such as appreciation and customer focus guide the development of customized digital processes that are tailored to the individual challenges and needs of our customers.

The history of the new direction

The company new direction was founded in 1998 by Michael Robert Biber and Stephan Weber.
Originally entering the market as a creator of cross-industry custom software, new direction now offers optimal digitalization of complete business processes.

1998

Fellow students Michael Robert Biber and Stephan Weber found new direction oHG while still studying computer science in October.
The company is initially based in a 15-square-meter office in the "Siemens Technopark Augsburg".
The PCs and all the office equipment come from the founders' private property.
The basic idea of new direction is reflected in the slogan "your solution": we find a software-based solution to every business problem.
Even then, new direction offered an end-to-end service: from server procurement to software development and system commissioning.

2000

The first employee, another fellow student, is hired.
At the same time, larger premises are rented in the "Siemens Technopark Augsburg".
The first well-known customers such as IDG Verlag and Office Depot count on the solutions of new direction.

2001

Further growth of new direction oHG and therefore another relocation.
The company headquarters are relocated to Depotstraße in Augsburg.
Renaming of new direction oHG to new direction GmbH.
The first projects for later TÜV SÜD subsidiaries are implemented.
The first Europe-wide solutions are realized.

2003

New direction GmbH begins to focus on the automotive sector.
Relocation of the company headquarters to Piechlerstraße in Neusäß.
BMW AG is acquired as a customer.

2008

Ten-year anniversary of new direction GmbH.

2015

new direction GmbH doubles its office space in Piechlerstrasse.
A number of market-leading companies now place their trust in new direction's innovative solutions.
In addition to professional and technical expertise, the focus remains on implementing customer-specific requirements with above-average speed.

2018

Twenty years after the founding of new direction GmbH, a new milestone has been reached.
With the strategic realignment, a new logo and a new website, the company is expanding its customer target group and the portfolio of services it offers.
new direction stands for the fact that enthusiasm is the decisive force in moving the world, companies and people forward.
We make software that inspires!

2023

Twenty-five years after new direction GmbH was founded, the company moves to the "new center of Neusäß".
The company's social commitment is increasingly focused on the Augsburg region.
In the meantime, new direction has become recognized as an expert in the optimal use of digital technologies.
new direction is a symbol of constantly developing the potential of companies and employees.
We create optimal digital processes.

Digital pioneers

new direction pursues a clear vision of digital excellence, backed by decades of experience and a strong commitment to innovation and customer success.