Did you know that there are now more smartphones worldwide than all computers and televisions put together? In this context, the use of mobile apps has increased rapidly in recent years. Many entrepreneurs are therefore asking themselves the legitimate question: More sales with apps - could my company also benefit from this?

The advantages

Various studies show how companies that did not use modern technologies failed miserably in the market. Whether they are industrial groups or SMEs, many companies take the initiative to have apps developed in order to promote their business.

Depending on your individual objectives and strategy, the use of mobile apps offers the following advantages:

• Increase visibility: Did you know that the average person spends 162 minutes a day on their smartphone? A mobile app increases the visibility of your brand and gives you a place on the cell phones of your target group.
• Increase customer satisfaction: Customers like to have a good experience with companies. To improve the customer experience, many companies make sure that they provide their customers with easy access to their services. A mobile application serves the purpose of adding value to the user experience.
  Studies have shown that a mobile app proves to be more efficient in improving the user experience as it is easily accessible. It is also practical and interactive.
• Better customer engagement: A well-developed mobile app can turn things in your favor by encouraging better interaction with customers and leading to brand loyalty.
• Analyze customer behavior: Mobile apps represent a powerful tool to capture end-user behavior while providing the company with relevant insights. When mobile apps are combined with machine learning, you can also get predictive analytics of the current market position.
• Direct marketing channel: Features such as push notifications inform and remind customers about a brand's products and services as well as ongoing offers. This makes it possible to market mobile applications to customers without intermediaries and gives your marketing a boost.
• Increased sales: The more people are interested in your products and services, the better. Mobile apps for companies can close the gap between your offers and customers. You can increase sales and improve the customer experience at the same time.
• Optimize business processes: It is common practice to create mobile apps that solely optimize your own business processes. This can speed up processes and allow your employees to focus on the really important tasks. This can result in enormous cost savings, which you can perhaps also pass on to your customers.

More sales with apps

Have the advantages of an app convinced you? The next step is to find out what kind of app your company can offer. To do this, it is important to think about the following points:

• Do you have a clearly defined target group that you want to reach with an app?
• Which problems of your target group should your app solve or which processes should the app make easier?
• Who are your competitors and have they already launched apps on the market? It is always worth taking a look at your competitors, also for inspiration.
• What functions can your app offer that your competitors' apps do not have?
• How and when is the app expected to generate profits?

If you find it difficult to answer these questions, it may be worth involving an independent service provider with experience in app development in the brainstorming phase. This can unleash unexpected ideas and functions that you may not even have thought of!

A good team is essential for openly communicating the possibilities and limitations of app development. Only with experts at your side can your app project become a success.

Conclusion

The process of creating your own mobile app can be quite complex. The most important thing to remember is that the app must solve specific problems for your target group and contribute to the development of the company. With this in mind, it is necessary to plan the app project carefully.

At new direction GmbH, we implement these and similar solutions quickly and reliably. If you have any questions or specific concerns, please feel free to contact us directly.